Spring-Summer 2024
- New York Fashion Week
Clinton Mercantile
639 W 46th St, New York, NY 10036, United States
Monday, September 11th, 2023
SPEING-SUMMER 2024Theme
We have been releasing collections twice a year for the past few years but our collection this time does not have a specific theme. The collection itself aims to reveal a new, solid brand concept.
Our new brand concept is “““Okuyukasi”””
The Japanese concept “Okuyukasi” can be literally translated into “elegant modesty”. It also comes with the meaning “to read ahead, to get to know, and to ask with compassion”, along with “be captivated from the bottom of one’s heart”. The term itself is graceful and attractive; it reflects the times. So, we have designed the dress with such a distinctive feature of the Japanese culture.
This collection is based on the brand concept of “Okuyukasi'' and the discernible "refined feature" of Japanese people.
"""sensai - refined feature""", the theme of this collection, redefine beauty by fitting these elements to our dresses. The beading gives off a sense of leaving margins, sheer fabrics are adopted to reveal gorgeous simplicity.
On the best day of life, we want to tell the backstories of the brides- how they have lived out their lives, as well as their individual beauty and discernible personal style. The design aims to make audience become curious about all the life stories behind.
Runway Show
Runway Show - Monday, September 11th, 2023
Brand Profile
[Wedding dress brand] Nuance
[Designer] Yuri Otsuka
[Establishment Year] 2017
Our atelier is located in Kamakura, the ancient capital of Japan.
After graduating from a fashion school and working as a designer at an apparel manufacturer, she joined a Japanese leading corporate, Adastria Co., Ltd. as a designer.She changed her career from an apparel designer to a dress designer and has been proposing dresses that are not bound by the conventional design, but rather valuing her Japanese sensitivity.
2016 Changed her contract with Adastria to freelance for the launch of Nuance,
the dress brand she had been contemplating, and began double work.
2017 Launch Nuance and start to work as a designer
2018 Opened a salon in Kamakura
2019 Started to present collection twice a year from SS
2021 Release sustainable line from FW
2023 Present a collection at Paris Fashion Week on FW23
Previous Collection
Access
Kamakura, Kanagawa, Japan 248-0012
Hours
Monday–Sunday
10am–18pm
Mail
info@nuancedress.com